How to Use AdSense Custom Channels to Increase RPM

If you want to increase your AdSense income, you should try to use all the tools available to you to increase your RPM and take your income to new heights. Custom Adsense channels are one of the best tools you can use for this The best part about this particular channel is that it is advertiser friendly and you can easily customize it according to your needs!

What are the custom adsense criteria?

When you hear about Google AdSense custom criteria , you probably don't know what they are or what they do But despite the name, which may confuse some, they were created because they offer great value to AdSense users Simply put, this particular channel is designed as a reporting tool and allows you to easily manage your ad inventory.

You can also use it to turn your ad inventory into something that advertisers can target. It allows you to increase your AdSense earnings in a short period of time. Apart from that, you can also create many contests for advertisers. Of course, you need to have a good amount of traffic to attract advertisers. But if you use the tool correctly, the overall result can be unique. Custom channels are designed to work with different content hubs and publishers But of course you need to test all your knowledge.

A/B testing and analysis of custom AdSense channels

If you want to increase your sales through a custom channel, you need to find your best ads and then add them to your custom channel. Custom channels can be found in advanced reports .

Here you can filter the types of ads you want to track, as well as view previews, active views, engagement, clicks and even user information.

Custom Adsense channels allow you to track things like page performance, top surrounding content, ad placement results, ad size performance, and other relevant information for that ad. All these things come together really well, giving you many unique and distinctive features.

A/B testing is also easy with custom AdSense criteria. You can track the performance of one text ad against another, or you can test more complex ads. If you want, you can even compare pictures and text. The idea is to use reporting capabilities to find out which ad types are most effective.

Depending on your niche, some ad types work better than others. So the idea is to choose one that suits your needs. This is the best approach and will pay off in the end.

How can you track which parts of a blog generate the best income?

This is a very good question, but a difficult one to answer. There are many reasons why you may not be able to answer this question correctly. However, it all comes down to comparison. For example, you have a website about technology and another website about healthy food. Both are blogs, but a health food blog gets much better traffic than a tech blog.

If you do an A/B test and see this, you're obviously focusing on creating healthier food products and less technical content. But it's also your job to figure out what's wrong with a tech blog. You can use the AdSense Custom Criteria tool to determine the cause of this issue. Looking at performance over time can help you identify what went wrong so you can optimize the situation to your advantage.

Create a list of targeted ads with custom Adsense criteria

Custom AdSense channels offer advertisers your online resources so they can easily target them. Basically, companies that post video ads about their phone repair services want ad space on the page about your phone, not on your homepage or anything else. The idea is to rely on targeting, and here AdSense custom channels excel. Also, advertisers have limited budgets, so they want the best from you.

What are the benefits? First, you'll find that allowing advertiser-targeted ads leads to more competition for ad placement and more effective ads. You'll also work with advertisers who know their stuff and know what they want. Google says it will choose the most effective ads for your pages, which will definitely help you too Additionally, advertisers can set reasonable prices and earn more money by reaching their target audience. Simply put, everyone wins with this approach, and it's what works to produce the best results.

How do I set up custom adsense criteria?

You need to decide what you want to measure and share with advertisers. Basically, you create ad units and add them to your custom AdSense criteria. You can add more if you want, it's up to you to make the right choice.

To make things easier, in the AdSense console go to My Ads > Content , then select Custom Criteria . Here you need to click on “ New Custom Channel” button. Add a name to the custom criteria, then select the ad unit of your choice These ad units must be targeted. You have a few options when it comes to targeting.

You can also remove ad placements if needed. If you want to view performance, go to Performance Reports > Advanced Reports > Custom Channels .

How do I optimize advertising channels?

Several methods can be used for this. Edit some of the top performing channels and target them as mentioned above. It offers you a list of some interesting features. You will see the advertisers field. You can also choose where the ad will appear and the ad can be placed in multiple locations if needed.

At this point, you should also decide on your site description and tell advertisers why they would be interested in advertising on your site. Take advantage of all the printing possibilities. It's not easy, but it can pay off in the end.

It is better not to target all channels. What you want is to focus only on what is right for you because it will make things shine. Focusing on the most important channels first is a very important concept. If it works great for you, feel free to adjust it for the main channel you like.

Continue testing

It's always important to keep testing because the more you do, the better it will work for you. Adsense Custom Criteria is designed as an analytics tool, so it doesn't really matter how many criteria you have. If you have around 500 it's ok, if not then check and try to make as many chains as possible.

Don't expect every channel to perform the best. It will take a lot of time and effort to adapt everything to your needs. But the idea is that the more you focus on engaging with your audience, the better. As long as you know how to manage all this, the experience will be great and your site will benefit.

Also, don't expect specific AdSense criteria to give you the best score right away. These things take time to work properly. It may be a little easier at first, but you will see the results get better with time.

The reason is simple: it will significantly improve your performance and also the performance of your AdSense custom channels. You will also learn what went wrong and choose what makes sense. Although it takes time and effort to set everything up properly, custom AdSense criteria works well. So try creating your own AdSense criteria and adapt them to your needs and your AdSense RPM will increase exponentially!