How to Write SEO Optimized Blog Posts

I'm no SEO expert and what you'll read below is no secret, but it is a basic optimization that everyone should apply to write SEO optimized blog posts. With these methods, effort and a little patience, you can occupy the best positions in the search results of various search engines.

Obviously, not all issues are equal, not all blogs are created equal, and some may have more competition than others depending on how popular the topic is; So, when it comes to website standards, there is no set time that applies to everyone. So let's move on to the topic of this article.

Focus on one topic

No matter what your blog is about, when trying to write an SEO optimized blog post, focus on a specific topic with a clear purpose without being distracting. For example, if you're writing about "digital cameras," the beginning and end of your post should be about just that. Don't start talking about digital cameras and end with what I did last weekend. The reader goes to a page because they are looking for specific information. So unless it's a personal blog, stay on topic (where you write about your daily life).

Select the title of the post.

The post title should be short and concise to summarize the content of the post. But you should not abuse that. While it should be brief, don't try to "memorize" keywords that are important to your search.

Examples:

A batch of all cameras was released last year

Best digital cameras of 2013

The former is clearly not very well defined, and the latter is not only more accurate, but also more relevant to what people are searching for on the Internet.

keyword

Keywords are the words that most people search for on the internet and you should try to focus on them when writing a post. These keywords should be included in the article, but be careful not to overload your content with them.

See also: How to choose the right SEO keywords

For example:

In the fourth technology week, many products used today were shown and famous experts gave presentations on them.

At the opening of the 4th Technology Week, experts discussed various topics; This includes how to choose a digital camera, iPad pros and cons, and the best smartphones.

In the first example, we wrote without paying attention to a single word. In the second case, we use expressions that most users search on the Internet.

Therefore, the most popular keywords should be entered wisely without overloading your posts, otherwise it may backfire.

Again, these keywords should be included in job titles.

Same with faith.

Although using specific keywords is a good strategy, we should not limit ourselves to just one word. We recommend using synonyms because people don't pronounce things the same way, and by using some keywords we can avoid giving the impression of being too repetitive and inflexible.

Examples:

For those who like good pictures, the Nikon D7000s 16.2 MP digital camera takes great pictures.

For those who like good pictures, the Nikon D7000s 16.2 MP Digital Camera takes great pictures.

In the first example we repeated the words "digital camera" and "photo" twice. In the second, we use the keyword “digital camera” and change the word “photos” to “images.”

In this way, the reader will find a variety of words and can better evaluate the text.

Use bold and italics

A good practice when writing SEO-optimized blog posts is to make your keywords bold by wrapping them with strong tags to make them stand out from the crowd. However, note that this is done in HTML, not CSS, i.e. they should not be used with font-weight:bold; Instead of that Or even better with

Examples:

For those who like good pictures , the Nikon D7000s is a 16.2 MP digital camera that takes good pictures. .

The result seems to be the same, but it is not. Although these three keywords are in bold, only one is the most attractive to bots, and that is the first.

For those who like good photos , Nikon D7000s It has a 16.2MP digital camera that takes great pictures.

The same goes for the slash. Use it to emphasize important words, but don't put it between Font Style: Italic; instead of in between or even better.

For those who like good image quality, the Nikon D7000s is a 16.2MP camera. A digital camera that takes great pictures.

Again, the former has more chance of qualifying than the others. Therefore, it is recommended to focus on keywords in bold and italics or place them between and or between and.

Use of external links

Some may say that we should not use links in posts because we rank our page. This is not entirely true. Using referral links to sites that have already built their credibility will help build our credibility as well. Our articles should not be flooded with links, but we can do so if necessary especially pages covering the same topics as ours.

Another important thing to mention is that we should avoid typing the usual "click here" or similar texts. When posting a link, the anchor text should be descriptive enough.

Examples:

Click here to learn more

Learn more about digital cameras

In the first example, the anchor text isn't informative and descriptive, and in the second it is.

Rate your photos

Photo posts are not only visually appealing, but they help the reader understand what you're talking about. So whenever you can, use an image in your letter to illustrate what you're writing, but don't overdo it. Having too many images or very large images can slow down blog loading time.

Related : How to Optimize Images for Better SEO Rankings

Fresh and relevant content

You need to focus not only on writing lots of posts, but also on making them useful to your readers. Fresh and original content is more attractive to search engines than copy-and-paste (the latter is penalized). So even when you think it's all said, try writing something new. Everyone has a different way of saying things.

Also, always do your research before posting. Do your research and make sure the information is accurate; Accordingly, you gain the trust of your readers.

last words

With these few techniques, you can increase your chances of ranking your posts higher in the search engines. Like I said, these are not things anyone has heard of, but I know many of them are beginners and may not know how to write SEO optimized blog posts.

We must repeat that the results will not appear overnight, but with a little effort and patience, you will see the desired results over time.